what-is-Vevo

Vevo Ultimate Review 2021: What is Vevo? What they do and How they make Money

You may have seen the name Vevo in the music videos below. And you are wondering what is Vevo? Vevo is a premium music video company dedicated to providing a voice and a global platform to emerging and established artists from Universal Music Group, Sony Music Entertainment, and Warner Music Group.

Vevo has seen a few changes since its introduction in 2009. Here’s a look at the history of Vevo and where it stands today.

VEVO is a music company and many music artists want to work with Vevo. This is why there are so many music videos on YouTube.

We are going to explore the full review of Vevo, how to make money and how to upload your video to Vevo in this article.

What is Vevo?

Vevo (short for “Video Evolution”) is an American multinational video hosting service that was founded on December 8, 2009, as a joint venture between three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and EMI.

In August 2016, Warner Music Group (WMG), the third-largest record company, agreed to license premium videos from their artists on Vevo. Vevo only hosts music videos from Universal Music Group and Sony Music Entertainment that are syndicated on YouTube and its app.

The advertising revenue is shared between Google and Vevo.

About Vevo website

The Vevo.com website was originally a music video streaming platform. Together with the accompanying mobile app, Vevo was initially successful with both viewers and advertisers.

Due to a partnership and profit-sharing agreement with Google, Vevo’s videos were also streamed on YouTube.

But YouTube and Vevo pressed for power and control. In 2018, Vevo waved the white flag and allowed all of Austria to appear on YouTube.

In the future, Vevo announced that it would close its streaming service and apps and concentrate on maintaining and exchanging original content via other channels.

What is Vevo doing now?

Vevo is now responsible for publishing more than 450,000 videos and devotes more than a billion hours a month to its videos. In addition to presenting its artists, Vevo also produces original shows, including Ctrl, which follows urban music artists’ journeys, and Rounds, which deals with European artists.

The idea is to remove duplicate music videos from YouTube, display a single, high-quality official video in search results, thereby getting higher CPM rates and being in control of what is not showing in those videos.

Vevo offers music videos from Universal Music Group, Sony Music Entertainment, and EMI. The hosting for Vevo is provided by YouTube, with Google and Vevo sharing the advertising revenue.

Google would host their videos on YouTube and share the profits with them.

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom, and the United States.

Most of Vevo’s videos on YouTube can be viewed by users in other countries while others show the message “The uploader made this video unavailable in your country”.

What are the benefits of getting your music video on Vevo?

There are some great advantages to getting music on Vevo. Some may not feel important to some artists, others would be deal-breakers.

Give your brand a better image

When it comes to branding, the “Vevo” tag will make your artist/band look higher quality. People who love music know who “Vevo” is and will likely love at least some of the artists and bands that are also on Vevo.

Since Vevo is known for its high-quality visual and acoustic content, recording your music video on Vevo will undoubtedly add credibility to your music brand and help you stand out from the artists who are not on Vevo itself.

Higher-income opportunities

One of the main advantages of having your music video on Vevo is that it has a higher payout than YouTube channels that monetize their videos. Depending on the viewer’s country, Vevo pays an estimated $0.00222 to $0.0025 per view.

Chance to get more exposure

Vevo offers advertising opportunities such as Vevo LIFT and Vevo Presents that you can use to get your music better known. You also have the option of being listed in genre-specific playlists and thus being discovered.

What are the disadvantages of a Vevo canal?

Unfortunately, there are some downsides to getting your own Vevo canal. Definitely worth considering all the downsides of a Vevo canal before deciding whether to set one up.

Lack of control

One of the downsides is that you can’t update the channel yourself. You need to send a request to your video distributor to change the following details:

  • Artist image
  • Channel banners
  • Trailer video
  • Social media links
  • “About” section
  • Google Analytics tracking
  • Linking of Google ads (limited)
  • Recommended channels
  • Playlists

Cannot access some useful functions

You also won’t be able to access your subscriber list, which is a huge downside.

Nor can you fully track your YouTube conversions through Google Ads to see how your ads are really doing. When you promote your Vevo video in Google Ads, you can only track its views and clicks.

However, interactions such as “Earned Views”, “Playlist Additions”, and “Subscribers” do not appear in the Google Ads dashboard. You can request a link to Google Ads from some merchants. However, these functions are not fully available and are limited.

It is not possible to contact your subscribers

You cannot reply to comments or receive notifications of new comments or subscribers through your Vevo channel. So if you get any comments, you will have to manually review your videos.

Also, you can’t delete/hide comments yourself or “love” comments to make them stand out.

Exposure is not guaranteed

When you have your music video on Vevo, no exposure is guaranteed. You must continue to promote and follow your music video the same way. Unless of course, as mentioned, adding to a well-exposed playlist like Vevo’s own playlists of similar music, but this option is very rare.

Where can I find Vevo content?

The Vevo website is no longer a source for streaming Vevo content. Nevertheless, there are various platforms on which you can enjoy Vevo’s offers.

Look for the Vevo branding in the lower right corner of each music video to ensure you are watching a Vevo production.

YOUTUBE

YouTube is the largest provider of Vevo music videos and shows. Navigate to the Vevo channel on YouTube, which has nearly 20 million subscribers, to watch new videos and browse nearly 20,000 videos categorized by genre, albums, playlists, new releases, and more.

APPLE TV

Add the Vevo app to Apple TV for official artist videos, exclusive performances, and original content. Search for content or find new music.

ROKU

Add the Vevo channel on Roku to access over 14,000 HD videos and playlists.

How do I get my music video on Vevo?

If the above pros and cons apply to you, there are a few different ways you can get your music video to Vevo through the right channels. However, as mentioned earlier, there is no guarantee that Vevo will accept your music video submission.

Fortunately, having the right people to set up your Vevo Canal isn’t expensive. Below are some of Vevo’s official partners who may be able to distribute your video on their platform.

Vydia

Vydia is an official Vevo partner who can help you set up your video channel. You can set up a channel with unlimited video uploads for just $20 a year.

The $20 package also includes video storage, which means your high-quality video will be stored on the servers. This is ideal for those who want to save space on their hard drives and cloud storage (which we recommend if possible).

Vydia also offers to help you with the optional setup of the content ID. That said, when someone uploads your song to YouTube, you get paid for the views that use your content.

Vydia accepts official music videos, lyric videos, and audio videos. The advantage of using Vydia is that there are no fees for uploaded videos or new ISRCs.

Ditto Music

Ditto Music is another official partner of Vevo. As per their pricing plan, they’ll charge you a hefty one-time fee of £99 to create the video channel and a fee of £29 to distribute any music video associated with the channel.

Video requirements

Requirements may vary slightly between distributors. However, the general list of requirements for the videos is given below:

  • Must be in Full HD (720p, 1080p, 4k)
  • Use the H.264 compression type
  • .mov or .mp4 files are accepted
  • Video resolution of at least 1920 x 1080 or 1280 x 720
  • To be of high quality in visual and acoustic production and to avoid the use of low quality webcam or telephone material (unless otherwise intended for art purposes)
  • At least 7,500 kbps bit rate
  • Sampling rate of 44,100 KHz
  • Deinterlaced

Free Vevo

Free Vevo is another official content partner of Vevo. They help get your music videos into Vevo hands and syndicate your content to Yahoo Music, Bet, MTV, VH1, Tango, Fuse TV and others.

Free Vevo claims that any artist from any country can upload and monetize their videos through their service.

With a basic account with Free Vevo you get:

  • A Vevo canal.
  • Free unlimited video uploads.
  • Videos published in 24 hours.
  • Syndication to Vevo partner sites.
  • Support.
  • Monetization.
  • Monthly license billing.

Symphonic distribution

Symphonic offers a slightly different service than those already mentioned. They sell your videos for $ 95 per video on some of the most popular digital channels. They claim to send your video to Vevo, TIDAL, Amazon, iTunes, and Noiseporn.

If you are interested in video distribution and want to make your video available on as many platforms as possible, you should try Symphonic.

View Maniac

Check out Maniac Claims when you have high-quality videos and are serious about your music career. Streaming your content to Vevo will give your career a boost.

What is the difference between Vevo and YouTube videos?

The biggest difference between YouTube and Vevo is the simple fact that YouTube is unlimited in terms of the type of video content on the platform. Vevo, on the other hand, is only intended for music content.

How much can you earn with Vevo?

When it comes to building a music career, money isn’t everything. However, when you distribute your music, enroll in a Performance Rights Organization (PRO) and Sound Exchange, have track licensing and placement options, listen to your music on the radio, and more.

There is no shortage of channels through which you can earn royalties as a musician.

VEVO’s earnings are based on the monetization of ads on your videos and the number of streams (views). The more views your videos get, the more money you will make. The monetization of videos is thus guaranteed

Vevo pays approximately $0.00222 to $0.0025 per view. In a 2013 study, they paid around $100 million in royalties to artists with a total of 40 to 45 billion views.

The CPM requested by VEVO in one of their interviews with CNET is $25 to $40. However, artists get around 50% or less.

As you are reading the above, the thought of making money with Vevo may have piqued your interest. Reportedly, their payout is the highest of any video hosting site out there.

Conclusion

From experience, Vevo can help artists improve their branding and music careers. When deciding whether to have your music video on Vevo, you should think about the bigger picture.

What is more important? Do you give your brand credibility or are you in control of the content you distribute? Both are of course important! It’s about choosing the right one for you.

References

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